Contact: Chuck Horst
Phone: (858) 454-2375
Cell: (619) 246-5895
San Diego, California, July 17, 2008: Margaret’s Cleaners proudly announces that, it has earned the “Award of Excellence” and “Master Dry Cleaner” designation from the Dry Cleaning and Laundry Institute for the second year in a row. Margaret’s is based in La Jolla, California, has additional locations in Del Mar, Newport Beach, and is opening a new location in the Kearny Mesa area of San Diego very soon. Pick-up and delivery service is offered throughout San Diego and Orange Counties, and has now expanded to include Beverly Hills and Las Vegas.
In 2004, the International Fabricare Institute (IFI), now known as the Dry Cleaning & Laundry Institute, began a program of testing for dry cleaners. In operation as a school in Silver Springs, Maryland, since 1927, the Institute’s knowledge and experience in the field of textile cleaning and issues with fabrics, have made them one of the most extensive resources for knowledge and problem solving for the dry cleaning industry. The Institute began the “Award of Excellence” program as a way to let consumers know that they have found a cleaner who is committed to quality and customer service. Thus far only 150 dry cleaners in the nation have earned the “Award of Excellence.”
To earn this award the cleaner must demonstrate their commitment and quality in a number of areas, which include ongoing educational programs for staff, passing an annual Cleaning Quality Performance Test and a Stain Removal Test (6 difficult stains on white silk), and upholding a set of customer service principles, which includes a money-back guarantee (see poster pictured here). In addition, they are expected to show a commitment to professionalism, use secret shoppers, and submit their plant to an evaluation by a cleaners association. Successful Award of Excellence cleaners demonstrate a level of quality and dedication to customer satisfaction which far surpasses the average dry cleaner.
Those who pass the tests on the first try receive the “Master Dry Cleaner” classification, achieved only by the most superb stain removal specialists in the industry. The testing is quite extensive and thus far only 80 of over 38,000 dry cleaners in the country, have earned this designation.
The Institute’s goal is to give consumers a way to differentiate between the myriad of cleaning establishments in their community. It is estimated that approximately 80% of all dry cleaning plants are doing substandard work. A person can have confidence in a cleaner who achieves the “Award of Excellence” and “Master Dry Cleaner” designations.
It is hoped by the entire industry, that these “watchdog” efforts by the Institute will produce an overall difference in quality and service from dry cleaners, improve the image of the industry and encourage the public to use only quality-oriented plants that pass the rigid criteria defined by the Institute. Margaret’s Cleaners was one of only 10 dry cleaning and laundry plants nationwide to pass this test in 2007. In addition, the “Master Spotter” designation was also won by Margaret’s on their first attempt. This couture level establishment prides itself on quality first! Margaret’s is to be commended for its efforts to become a couture level professional.
Kenney Slatten, Instructor
Dry Cleaning and Laundry Institute
For more information or an interview, please contact Chuck Horst at (858) 454-2375 or
email him at firstname.lastname@example.org
More About Margaret’s Services: Margaret’s Cleaners will soon have four Southern California locations — La Jolla, Del Mar, Newport Beach and our newest location in San Diego (on Convoy in Kearny Mesa just off Highway 52, pictured here). In addition, eight drivers deliver throughout San Diego and Orange Counties, Beverly Hills, Palm Desert and Las Vegas. Customers include over 90 different couture garment retailers. Owing to the number of couture garments we process, Margaret’s is one of the top three couture cleaners in the nation and the only 5 Star Certified Couture Cleaner™ in Southern California, as recognized by Leading Cleaners Internationale. The company’s services include fine dry cleaning, couture alterations, beaded and evening apparel cleaning, knit blocking and repair, wedding gown preservation, textile restoration, French hand laundry, purse cleaning, and leather and suede cleaning. The company takes pleasure in tackling the most challenging cleaning jobs. Margaret’s Cleaners is a family-owned business, which takes pride in exceeding their customer’s expectations, is committed to customer satisfaction, and provides a work environment that recognizes and values the hard work of every employee.
Margaret’s Cleaners is a member of the following associations and trade organizations:
Association of Bridal Consultants, Association for Wedding Professionals, Association of Wedding Gown Specialists (Board Member), Better Business Bureau, California Cleaners Association, Dry Cleaning and Laundry Institute, Fashion Group International (Board Member), International Drycleaners Congress, La Jolla Wedding Connections, Leading Cleaners Internationale (Founder and Board Member), Methods for Management, National Cleaners Association, San Diego Wedding Professionals.
For more information about Margaret’s Cleaners and customer testimonials,
please visit our web site at: www.margarets.com or call (866) 454-2375.
Also, if you have received this in the mail and would like a Word document for a press release,
please email Kathy Upton (email@example.com).